The Uppercase Development web site was built to highlight the specific mission of the company. By providing a unique view of the browsing history through the creative display of the golden rectangle (and the Fibonacci sequence), the target audience was allowed to see a simple example of the creative development provided without appearing to compete in terms of interface design.
With minimal modifications to content and compatibility with new browsers, this web site saw the growth up the firm from 2 employees to a maximum of 9 employees.
Update (2012): Site is offline. Domain name was forfeited and later purchased by an unrelated party.